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 Over the years fashions have come and gone quicker than a blink. Trends are in and out within weeks and brands look to capitalise on this by churning out "disposable fashion". 

 We don't like "disposable fashion"! Things that are cheap always have a high price to pay in different ways. Whether that is due to reduced quality, poor longevity or lack of transparency, we wanted to do things differently. So we created a range of clothing that we would buy. A premium range designed to showcase the best of British Luxury Gymwear Design.


When we train, the only person helping us to make those gains is ourselves. Working out is a lonely existence, one where the only barrier to success is in our mind. In this instance, you need to become the GYMGOD®, the individual who will change the future by positively modifying their present state of mind.


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